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Digital Marketing Manager ›

Filevine

Filevine

Marketing & Communications
Salt Lake City, UT, USA
Posted on Tuesday, August 22, 2023

What you will do:

  • Develop strategy, create & manage campaigns on paid & affiliate digital lead gen channels - both PPC and PPL
  • Work with Sr. Director of Demand to develop and deliver on budgetary forecasts and targets on a daily, monthly, and quarterly basis
  • Manage and report on campaign spend, efficiency, quality and volume metrics
  • Manage communications and relationships with SDR leaders to troubleshoot and optimize for sales funnel conversion rates
  • Manage communications and relationships with lead gen channel vendors to stay up to date on latest tactics and best practices
  • Assists in the execution of ad hoc email marketing campaigns for all stages of Filevine’s customer lifecycles
  • Fill out landing page templates as needed for campaigns (paid, event, partner)
  • Regular reporting on success of campaign KPIs

What you are good at:

  • You are analytical and precise. You recognize that data-backed decisions applied with rigor and consistency leads to profound results
  • You are strategically minded but practical in application. You thrive off of getting into the weeds in order to solve complex problems and are comfortable striking the balance between both approaches to do so
  • You have technical chops; you know your stuff and own the results
  • You aren’t afraid to get into the weeds to sol
  • You have a voracious appetite for business growth and you thrive in fast-paced environments
  • You have outstanding communication and presentation skills; you are equally comfortable speaking in front of large audiences as with intimate groups of executives
  • You have an entrepreneurial mindset with a high tolerance for ambiguity
  • You are biased toward action; you take a lot of initiative but are continuously collaborative

Requirements

  • 3+ years of experience in a performance marketing role for B2B SaaS
  • In-depth understanding of Google Ads, Gartner PPC and PPL, Google Analytics, SEMrush,Hubspot
  • Strong track record of managing daily, weekly, monthly, and quarterly objectives