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Senior Lifecycle Marketing Manager ›

Filevine

Filevine

Marketing & Communications
Salt Lake City, UT, USA
Posted on Saturday, January 27, 2024

In this role, you'll:

  • Develop and execute a comprehensive customer communication strategy that aligns with Filevine's overall vision and business goals.
  • Collaborate with Product team to ensure customers are well-informed on the latest product developments
  • Manage awareness and perception in customer community marketing
  • Lead the creation of compelling content across various channels, including testimonial videos, white papers, case studies, webinars, and social media campaigns.
  • Create a comprehensive customer communication engine with a focus on driving upsell revenue across the entire suite of Filevine’s products.
  • Develop and nurture relationships with key customers, influencers, and media outlets.
  • Champion the customer voice within Filevine by gathering feedback, managing the customer advocacy program, and ensuring our communications resonate deeply.
  • Oversee the customer communications team and foster a collaborative, creative, and results-oriented environment.
  • Stay at the forefront of communication trends and identify new opportunities to engage and excite our customer base.

You'll thrive if you have:

  • 5+ years of experience in B2B SaaS communications, ideally within the legal technology space
  • 2+ years of leadership experience managing people
  • A proven track record of developing and executing successful communication strategies that drive measurable results.
  • Exceptional writing and editing skills with a talent for crafting engaging and informative content.
  • Strong strategic thinking and the ability to translate complex information into clear and compelling narratives.
  • Deep understanding of the customer journey and a passion for advocating for their needs.
  • Experience managing and motivating teams to achieve ambitious goals.
  • Excellent communication and interpersonal skills with the ability to build strong relationships across all levels.