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Digital Marketing Manager ›

Filevine

Filevine

Marketing & Communications
Chicago, IL, USA
Posted on Apr 5, 2025

Responsibilities

  • Develop strategy, create & manage campaigns across all digital channels including Paid Search, Paid Social, Affiliate, Connected TV, Email Marketing, SMS
  • Work with Demand team to develop and deliver on budgetary forecasts and targets on a daily, monthly, and quarterly basis
  • Manage and report on campaign spend, efficiency, quality and volume metrics
  • Manage communications and relationships with SDR leaders to troubleshoot and optimize for sales funnel conversion rates
  • Manage communications and relationships with lead generation channel vendors to stay up to date on latest tactics and best practices
  • Assists in the execution of ad hoc email marketing campaigns for all stages of Filevine’s customer lifecycles
  • Fill out landing page templates as needed for campaigns
  • Builds out framework and execution for A/B testing
  • Regular reporting on success of campaign KPIs that support broader company growth initiatives

Qualifications

  • Data-Driven Decision Maker: Understanding that strategic, data-backed decisions, executed with consistency and rigor, drive impactful results.
  • Strategic and Practical: Balancing high-level strategic thinking with practical application to ensure solutions are both visionary and actionable.
  • Problem Solver: Thriving in the details, diving deep into complex challenges to find innovative solutions while maintaining a broad, strategic perspective.
  • Results-Oriented: Bringing technical expertise and ownership, consistently delivering measurable results.
  • Entrepreneurial Mindset: Embracing ambiguity with a growth-focused mindset, thriving in fast-paced environments, and seeking opportunities to scale.
  • Proactive & Collaborative: Taking initiative with a bias toward action, while working collaboratively to achieve the best outcomes.
  • Performance Marketing Expertise: 3+ years of experience in a B2B SaaS performance marketing role, with a proven ability to drive growth.
  • Tech-Savvy: Expertise in tools such as Google Ads, Gartner PPC/PPL, Google Analytics, SEMrush, and HubSpot.
  • Goal-Driven: A strong track record of managing and achieving daily, weekly, monthly, and quarterly objectives.