Director of Digital Demand ›
Filevine
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See open jobs at Filevine.See open jobs similar to "Director of Digital Demand ›" Album VC.Chicago, IL, USA
Posted on Jun 12, 2025
What You'll Own
- Lead the strategy, execution, and optimization of all digital demand channels: paid media, SEO, email, affiliate, and web.
- Manage and mentor a team including Performance Marketing Managers and Customer Marketing Managers to hit monthly lead quantity, quality, and pipeline goals..
- Architect the digital campaign roadmap to support pipeline and revenue goals across multiple product lines and buyer personas.
- Build integrated programs across acquisition and customer lifecycle—including upsell, retention, and product-led growth motions.
- Partner with Sales and RevOps on lead scoring, routing, funnel analytics, and pipeline forecasting.
- Own web experience performance: landing pages, A/B testing, conversion optimization.
- Collaborate with content, product marketing, and brand teams to ensure messaging and targeting consistency.
- Analyze and report on MQL, SQL, SAL, Pipeline, ROAS, funnel velocity, and other critical KPIs.
- Drive experimentation with bold ideas that push paid, organic, and PLG growth forward.Foster a culture of rigorous A/B testing to increase conversion rates while decreasing CAC
Who You Are
- 6–10 years in digital or growth marketing for a high-growth B2B SaaS company; experience in legal tech or vertical SaaS is a plus.
- Proven success owning pipeline targets and scaling multi-channel programs.
- Fluent in tools like Google Ads, LinkedIn Ads, Domo, Meta Ads, HubSpot/Marketo, Salesforce, and GA4.
- Data-obsessed, testing-driven, and deeply comfortable with attribution models.
- People-first leader who develops talent and builds team culture.
- Able to think strategically while executing with urgency and precision.
Why Join Filevine
- You’ll lead a critical revenue engine at one of the fastest-growing legaltech companies.
- Work on high-visibility campaigns that support industry-defining innovations like FilevineAI and Depo CoPilot.
- Join a bold, mission-driven team building the future of legal work.
- Competitive salary, performance-based bonus, equity, and remote-first flexibility.
- Ready to build the legal industry's most effective growth engine? Apply now and let's grow Filevine—fast, smart, and together.
This job is no longer accepting applications
See open jobs at Filevine.See open jobs similar to "Director of Digital Demand ›" Album VC.