Customer Marketing Manager ›
Marketing & Communications, Customer Service
Salt Lake City, UT, USA
Posted 6+ months ago
Responsibilities
- Own the strategy and production of customer-facing communications—product deep dives, roadmap updates, and executive sessions.
- Manage all proactive customer communications, including feature announcements, newsletters, and product tips.
- Collaborate with Product to source and prioritize product feedback that drives roadmap decisions and facilitates lead generation.
- Build and launch upsell campaigns across products, personas, and usage patterns.
- Use tools like Pendo to identify expansion signals and trigger timely lifecycle outreach.
- Support Revenue & LTV modeling, working cross-functionally to identify segments for long-term expansion.
- Partner with RevOps to measure campaign impact on renewal, expansion, and CLTV.
- Launch review campaigns that drive visibility and reputation.
- Develop and manage Filevine’s Customer Advisory Board (CAB): agenda planning, communication, feedback synthesis.
- Identify and develop case studies and customer stories that fuel PR, sales, and brand credibility.
Engage & Educate
Grow & Expand
Activate & Advocate
Qualifications
- 3–6 years of experience in customer marketing, lifecycle marketing, or product marketing, ideally in B2B SaaS.
- Proven success with campaign planning, content creation, and cross-functional execution.
- Data-savvy: comfortable using tools like HubSpot, Pendo, and analytics platforms to measure impact.
- A skilled communicator and relationship builder—you make champions out of customers.
- Bonus points for experience in legal tech, vertical SaaS, or regulated industries.