Senior Manager of Performance Marketing ›
Filevine
Marketing & Communications
Salt Lake City, UT, USA
Posted on Oct 27, 2025
Responsibilities
- Develop Strategy: Create a comprehensive performance marketing strategy to drive customer acquisition, aligning with Filevine’s business goals.
- Oversee Campaigns: Manage multi-channel campaigns (PPC, affiliate, ABM, connected TV, social media, paid ads) to meet performance KPIs and maximize ROI.
- Lead Awareness & ABM: Execute awareness campaigns for brand visibility and ABM strategies to target high-value accounts.
- Manage Advertising: Oversee paid advertising (Google Ads, social media, display, programmatic) and optimize affiliate partnerships.
- Lead Team: Mentor and grow a performance marketing team, fostering a collaborative culture and providing professional development.
- Analyze Performance: Monitor metrics, conduct A/B testing, and collaborate with analytics for accurate tracking and optimization.
- Collaborate Cross-Functionally: Partner with content, creative, product marketing, sales, and finance teams to align on assets, lead quality, and budgets.
- Drive Results: Continuously optimize campaigns to enhance effectiveness and forecast ROI.
Responsibilities
- 5+ years in a digital marketing role focused on pipeline generation.
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
- Proven success managing and optimizing multi-channel campaigns across digital and traditional platforms.
- Deep understanding of analytics platforms (e.g., Google Analytics, HubSpot), tracking tools, and attribution models.
- Strong leadership skills with experience managing, mentoring, and growing teams.
- Excellent analytical skills and a data-driven mindset to optimize marketing performance.
- Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
- Experience in vertical SaaS or legal tech industries is a plus.