GTM Campaign Manager ›
Filevine
Salt Lake City, UT, USA
Posted on Jan 9, 2026
Responsibilities
- Partner with Product Managers to understand product capabilities, roadmap, and use cases; establish feedback loops for beta insights, adoption reporting, sales calls, and competitive intelligence.
- Conduct audience/market research (e.g., SparkToro) and competitor analysis to define ICP, messaging, and differentiation strategies.
- Own GTM documentation, including ICP (with Rev Ops/Product), messaging/positioning, use-case definitions, channel/tactic selection, collateral plans, timelines, alignments, and performance metrics/dashboards.
- Build and execute GTM launch strategies for products/features, including beta campaigns, webinars, upsell/expansion, prospecting, demand gen, and case studies.
- Define content strategies across formats (videos, whitepapers, ebooks, one-pagers, blogs, webinars, training); manage creative requests and ensure messaging consistency.
- Align with channel owners for coordinated execution across email, paid, organic, enablement, and in-product experiences.
- Manage GTM projects via Gantt charts in ClickUp, standups, cross-functional check-ins, and communications to keep launches on track amid shifting priorities.
- Lead post-launch reviews with win/loss analysis (Gong transcripts), performance metrics, and insights to identify top messages/channels/assets.
- Translate performance data into iterations: refine messaging, test new channels/tactics, deploy plans, and optimize ongoing GTM motions.
- Analyze sales calls (Gong) for pain points, objections, and personas; produce battlecards, SWOTs, and GTM recommendations; centralize competitor intel documentation.
Qualifications
- 3+ years of experience in GTM, campaign management, product marketing, or lifecycle marketing
- Proven experience owning end-to-end GTM motions
- Strong strategic thinking paired with hands-on execution
- Excellent project management skills and comfort running complex, cross-functional initiatives
- Deep curiosity about customers, markets, and competitive dynamics
- Experience working with Sales, Product, Enablement, and Customer Success teams
- Strong written and verbal communication skills
- Comfort working with data, insights, and performance metrics to guide decisions
- Experience in SaaS or B2B technology is nice to have
- Familiarity with Gong, SparkToro, ClickUp, and GTM enablement tools is nice to have
- Experience supporting multi-product or platform launches is nice to have