Marketing Operations Lifecycle Specialist ›
Filevine
Marketing & Communications, Operations
Salt Lake City, UT, USA
Posted on Apr 3, 2026
Key Responsibilities
- Manage lead flow from capture through MQL, SQL, and SAL stages
- Execute and optimize lead routing, assignment rules, and handoffs to SDRs and AEs
- Support and improve lead scoring models based on behavior and firmographics
- Manage list uploads, segmentation, and enrichment processes
- Ensure proper lifecycle stage progression and tracking across systems
- Build and launch landing pages, forms, and conversion paths in HubSpot
- Create and manage emails, nurtures, and automated workflows
- Run A/B tests across landing pages, forms, and email campaigns
- Continuously optimize conversion rates across key funnel stages
- Partner with content and paid teams to ensure campaigns are set up for success
- Maintain clean and accurate data across HubSpot and Salesforce
- Ensure proper UTM tracking, campaign tagging, and attribution setup
- QA forms, workflows, lists, and campaign builds before launch
- Monitor and resolve data issues related to lead flow and campaign performance
- Document processes and maintain SOPs for lifecycle and campaign execution
- Track and report on key funnel metrics (conversion rates, volume, velocity)
- Analyze performance of landing pages, emails, and campaigns
- Identify opportunities to improve lead quality and conversion efficiency
- Support Marketing Ops and RevOps with insights on lifecycle performance
Lifecycle & Lead Management
Campaign Execution & Conversion Optimization
Data Integrity & Process Execution
Reporting & Analysis
Qualifications & Skills
- 2+ years of experience in marketing operations, lifecycle marketing, or demand generation
- Hands-on experience with HubSpot (required) and Salesforce (preferred)
- Experience building landing pages, emails, workflows, and forms
- Strong understanding of lead lifecycle stages and funnel metrics
- Experience with A/B testing and conversion rate optimization
- High attention to detail with strong QA discipline
- Ability to manage multiple projects and execute quickly
- Analytical mindset with ability to turn data into actionable improvements