ALBUM

High-Quality Attendance

• Partner with Sales Operations and the Field Marketing Manager to build targeted invite lists with the right mix of customers, in-pipe prospects, and net-new leads for each event

• Drive RSVPs and ticket confirmations through structured email cadences and direct outreach (phone, LinkedIn, etc.) to hit the goal every time

• Maintain minimum registration and attendance rates

• Quality matters as much as quantity. The goal isn't a full room, it's the right full room

Outreach & Registration

• Execute multi-touch outreach campaigns (email, phone, etc.) to drive RSVPs against event-specific targets

• Manage registration lists and ensure accurate, up-to-date attendee records throughout the pre-event cycle

• Coordinate with Sales to ensure reps are actively supporting outreach efforts for their accounts and prospects

Pre-Event Logistics

• Own pre-event operational details so that the Field Marketing Manager can focus on strategy, on-site experience, and sales conversion including:

  • Ensure attendee travel is booked and act as liaison between attendees and travel agency as needed

  • Build and maintain event websites where applicable

  • Create and manage registration pages in Cvent

  • Build Salesforce campaigns for every event and ensure proper tracking throughout

  • Create and deploy all necessary UTMs, web links, and landing pages as needed

  Vendor Coordination

  • Once the Field Marketing Manager has selected and contracted vendors (swag, activations, venues, etc.), take ownership of all follow-through

  • Manage day-to-day vendor communication to ensure deliverables are on time and meet expectations

  • Escalate issues to the Field Marketing Manager as needed

  • Track and process vendor invoices to ensure timely payment

  Attendee Communications

  • Draft and deploy all transactional attendee communications in partnership with the Field Marketing Manager, including:

    • Know Before You Go (KBYG)

    • Event updates and logistics changes

    • Post-event surveys

    • Ensure every attendee has the information they need to show up prepared and engaged

    Post-Event Follow-Up

    • Execute post-event email cadences to support conversion efforts

    • Ensure all attendee and response data is accurately logged in Salesforce for pipeline tracking

    • Secure survey responses and share this information with the broader leadership team for consideration and analysis

• Highly organized with strong attention to detail; you will catch things before they become problems

• Proven ability to run multi-touch outreach campaigns that drive real response rates, not just sends

• Experience with Cvent, Salesforce, and marketing operations fundamentals (UTMs, landing pages, campaign tracking)

• Comfortable managing vendor relationships and holding external partners accountable to timelines

• Strong written and oral communicator; you can write a crisp, effective outreach email and are energized by following up via phone and social media

• Self-directed and proactive; you don't wait to be told something needs to happen. You see it and own it.

• Thrive in a fast-paced environment managing multiple events simultaneously

• Prior experience in event coordination, marketing operations, or inside sales outreach preferred