Customer Marketing Manager ›
Marketing & Communications, Customer Service
United States
Responsibilities
Build the Bench: Scale a world-class customer reference program that turns Filevine’s power users and AI adopters into vocal advocates, reference calls, and case study stars.
Sourcing and Creation: Personally interview customers to write compelling, ROI-driven case studies, video scripts, and user testimonials highlighting the power of LOIS and our core platform.
Upsell opportunities within GTM: Collaborate with events, webinar, and product teams to promote product launches or events to Filevine’s customer base.
Customer Adoption Campaigns: Design and execute engagement campaigns (newsletters, user groups, webinars) aimed at increasing platform adoption, feature utilization, and overall customer lifetime value (LTV).
User Content Creation: Develop customer-facing collateral, adoption toolkits, and release communications that simplify complex legal-tech workflows for existing users.
Customer Advocacy & Reference Programs
Pipeline Growth & Expansion Strategy
Front-Line Content & Community Engagement
Qualifications
Professional Experience: 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS (legal-tech or AI-tech experience is a significant plus).
Obsessive Customer Curiosity: You love listening to customer calls, understanding user friction points, and finding the human-interest angles behind data-driven workflows.
Exceptional Storytelling: A proven track record as a strong writer who has personally drafted compelling case studies, customer newsletters, and promotional content.
Cross-Functional Execution: Demonstrated ability to coordinate project workflows across Customer Success, Account Management, and traditional Marketing teams.
Program Management: You have managed customer programs for advisory boards, surprise & delight, or industry events.
Demonstrated experience executing multi-stage email campaigns and customer journeys within HubSpot or similar marketing automation platforms.
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.