Email & Lifecycle Marketing Manager ›
Marketing & Communications
United States
Posted on Nov 7, 2026
Key Responsibilities
- Pipeline Generation & Lifecycle Strategy: Drive top-of-funnel acquisition, engagement, and customer lifecycle progression through strategic email communications focused on pipeline creation and retention, spanning the full customer lifecycle from top-of-funnel nurture through onboarding, retention, and expansion.
- Rigorous Testing & Optimization: Design, execute, and manage a continuous email testing roadmap using A/B and multivariate experiments grounded in statistical rigor to optimize open rates, CTRs, and conversion outcomes.
- Process & Quality Management: Implement and maintain scalable email creation, proofreading, and QA workflows to guarantee 100% error-free, high-quality communications across all prospect and customer touchpoints.
- Brand & Design Compliance: Apply a keen eye for detail and visual aesthetics to ensure all email copy, layouts, and designs strictly conform to Filevine's brand standards.
- Performance Monitoring & Analytics: Continually monitor campaign metrics with a high degree of analytical rigor, delivering actionable insights and executive reporting to optimize future strategy and channel health.
- Cross-Functional Collaboration: Partner closely with creative, product, demand generation, and marketing teams to translate complex themes into high-converting email campaigns.
Qualifications
- 5+ years of experience managing email communications, lifecycle strategy, and channel growth.
- Demonstrated track record of success in driving pipeline generation, customer activation & retention, and managing high-performing lifecycle channels.
- High level of analytical and operational rigor in monitoring channel metrics and executing data-driven A/B testing roadmaps.
- Highly process-oriented with exceptional project management and cross-functional coordination skills.
Preferred Technical Acumen
- Proficiency with leading Email Service Providers (ESPs), marketing automation platforms (e.g., Marketo, HubSpot, Pardot), and CRM systems.
- Strong understanding of email rendering across desktop and mobile devices, responsive email templates, and basic HTML/CSS for troubleshooting.
- Familiarity with email deliverability standards, spam filters, list hygiene, and compliance guidelines (CAN-SPAM, GDPR, CCPA).
- Deep experience with web analytics, UTM tracking methodologies, and A/B testing platforms to systematically measure and report on pipeline impact.