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Event Marketing (Trade Show) Manager

Podium

Podium

Administration, Marketing & Communications
Lehi, UT, USA
Posted on Thursday, December 21, 2023

At Podium, our mission is to help local businesses win. Our lead conversion platform, powered by AI and integrations, helps local businesses convert leads faster, communicate easier, and make more sales. Every day, thousands of local businesses utilize our review management, communication, marketing, and payments products.

Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies.

At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you!

We are seeking an experienced Event Marketing Manager specializing in trade shows to join our dynamic marketing team. The ideal candidate will have 3-5 years of hands-on experience in event marketing, specifically within the trade show space. This role requires a strategic thinker with exceptional analytical skills to drive impactful event strategies, enhance our brand presence, and generate leads within the industry. Someone who can proactively identify challenges, solve problems, and hold themselves accountable to improve outcomes.

This position will be located at our Headquarters in Lehi, Utah. The expectation is that you will be in the office at least 3 days (Tue, Wed, Thur) each week.

Key Responsibilities:

  • Trade Show Strategy: Develop and execute comprehensive trade show strategies aligned with Podium's marketing objectives. A need for deep knowledge of our target industries and customer problems to help increase brand awareness, lead generation, and sales opportunities.
  • Event Planning and Execution: Oversee end-to-end event planning, logistics, and execution for trade shows, ensuring seamless operations, budget adherence, and exceptional attendee experiences.
  • Analytical Insight: Utilize deep analytical skills to assess trade show performance, measure ROI, and identify areas for optimization. Provide data-driven recommendations to enhance future event strategies.
  • Collaboration and Partnerships: Work cross-functionally with internal teams including sales, marketing, and product to align trade show efforts with overall company goals. Develop and maintain relationships with event vendors, partners, and stakeholders.
  • Brand Representation: Ensure consistent and compelling brand representation at trade shows through engaging booth designs, marketing collateral, and promotional activities.
  • Post-Event Assessment: Conduct post-event evaluations, gather feedback, and create reports highlighting key metrics and insights. Use findings to improve future event strategies.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Business, or related field.
  • 3-5 years of proven experience in event marketing with a focus on trade shows.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Exceptional project management and organizational abilities to handle multiple tasks and deadlines simultaneously.
  • Excellent communication and interpersonal skills for effective collaboration and stakeholder management.
  • Proficiency in event management software and CRM tools.
  • Willingness to travel as required for trade shows and events.

Benefits

  • Open and transparent culture
  • Life insurance, long and short-term disability coverage
  • Paid maternity and paternity leave
  • Fertility Benefits
  • Generous vacation time, plus three 4-day summer holiday weekends
  • Excellent medical, dental, and vision benefits
  • 401k Plan with competitive company matching
  • Bi-annual swag drops with cool Podium gear and apparel
  • A stellar HQ (Utah) gym with local professional coaches and classes offered
  • Onsite HQ (Utah) child care center, subsidized for employees
  • Additional benefits for fully remote employees

Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.